Reale Actives: A Social Media Campaign

For my final project, I developed a social media campaign to help Reale Actives position itself in the competitive celebrity beauty market, stand out to its target audience, and grow as a brand. I developed a series of SMART goals that I believe would benefit the brand and achieve the campaign's overall objective. They are as follows:

• Increase sales on all products by 15%

  • This will allow for monetary growth for the brand, which will lead to more flexibility in the future for social media campaigns and activations for brand awareness

• Increase follower count to 1M by the end of the year

  • This will allow for the brand to continue its high visibility on social media beyond Alix’s ownership of the brand

• Develop a “Reale” community that brings high engagement to the brand

  • Invite followers to post their experiences using the product and results with the hashtag “#RealeSkin” and repost to our stories and utilize UGC

• Develop a “Reale” Partnership program between Influencers and the brand to promote and sell the products

  • This will allow us to reach further in different communities and demographics who may not be aware of the brand and what we can offer customers

• Post consistently at least 5x a week

  • By posting consistently, we can establish a voice online and a brand presence that places us as competitors in a saturated market.

I then recommended using the website and Instagram to track these key campaign metrics. Following the setting of these goals, I developed a sample monthly content calendar that I believe provides a mix of promotional content to help us achieve them. It is imperative that Reale Actives continues to position itself as a relatable, aesthetic skin care brand for all social media consumers while providing functional, high-quality products to its customers.