Creating Content: Maison Lente

As someone pursuing a master’s degree in Content Creation and Strategy, I already understand how content can make or break a brand. But how would I recommend someone go about the ideation process for content? I am going to break down, in a few simple steps, how I would create content for a brand. 

Firstly, we need a brand to create content for. For this example, I'll use the fictional brand Maison Lente. Maison Lente is a French home fragrance brand that uses 100% natural essential oils to create an organic, slow-living experience. The brand emphasizes taking time to prioritize self-care and the role of fragrance in creating lasting memories. 

Once we establish the brand, we need to set the goals we want to achieve through our content. For this exercise, let's say the goal is to reach 700 followers in the first month of Instagram’s relaunch. Once we set the goal, we can follow the steps to create content that helps us achieve it. 

The first step is to ask: Who is our target audience for the content? 

Is it a person who prefers to stay in or go out? What is their age range? What are their core beliefs? Do they prefer organic home products? What does their day-to-day look like? What content are they probably already being served? 

For this example: Maison Lente’s target audience is people who enjoy spending time at home and are in a certain age range, from 18- 65, who value clean ingredients in their home.

The next step is to develop a call to action. 

What do we want the target audience to do with the content? To buy? To follow us? To inform the audience of how we can benefit their lives? What purpose do we serve for them? 

For this example: The content is a call to action asking people to follow our Instagram to stay informed of sales, promotions, and general happenings at the company

The final step is to choose the medium for delivering the message to the target audience. Where is the content going? What form is the content? How long is the content? 

For this example: an Instagram static post showcasing each candle and promoting 15% off to anyone who follows the brand and comments under the post. 

Below is an example of the content we would create following these three steps.